{"id":1761704,"date":"2025-09-12T14:56:00","date_gmt":"2025-09-12T14:56:00","guid":{"rendered":"https:\/\/instatext.io\/?p=1761704"},"modified":"2026-02-05T11:24:13","modified_gmt":"2026-02-05T11:24:13","slug":"create-effective-content-pillars","status":"publish","type":"post","link":"https:\/\/instatext.io\/create-effective-content-pillars\/","title":{"rendered":"Create effective content pillars: A writer&#8217;s guide"},"content":{"rendered":"\n<p><strong>Consistency <\/strong>and <strong>organisation <\/strong>make for a successful content strategy, whether you\u2019re an experienced content creator or a newcomer to the field. This is where &#8220;<strong>content pillars<\/strong>&#8221; come into play. If you properly understand what content pillars are, why they&#8217;re important, and how to use them effectively, you can increase the reach and impact of your content.&nbsp;<\/p>\n\n\n\n<p>In this guide, we explain the most important information you need to know on this topic, as well as examples and actionable strategies that you can incorporate into your content strategy.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#content-pillars\" data-type=\"internal\" data-id=\"#content-pillars\">What are content pillars?<\/a><\/li>\n\n\n\n<li><a href=\"#benefits\" data-type=\"internal\" data-id=\"#benefits\">Benefits of content pillars<\/a><\/li>\n\n\n\n<li><a href=\"#identify-content-pillars\" data-type=\"internal\" data-id=\"#identify-content-pillars\">How to identify content pillars<\/a><\/li>\n\n\n\n<li><a href=\"#tips\" data-type=\"internal\" data-id=\"#tips\">Tips<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"#Examples\" data-type=\"internal\" data-id=\"#Examples\">Examples<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"#how-to-organise\" data-type=\"internal\" data-id=\"#how-to-organise\">How to organise content around pillars<\/a><\/li>\n\n\n\n<li><a href=\"#measuring\" data-type=\"internal\" data-id=\"#measuring\">Measuring content pillar success<\/a><\/li>\n\n\n\n<li><a href=\"#common-mistakes\" data-type=\"internal\" data-id=\"#common-mistakes\">Common mistakes to avoid<\/a><\/li>\n\n\n\n<li><a href=\"#how-to-evolve\" data-type=\"internal\" data-id=\"#how-to-evolve\">How to evolve your content pillars<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"content-pillars\">What are content pillars?<\/h2>\n\n\n\n<p>Content pillars are <strong>broad themes or topics<\/strong> that form the <strong>basis of your overall content strategy<\/strong>. These pillars represent the main subjects around which you regularly publish content on your website, social media, and other platforms. In other words, they guide you in creating specific, related content.&nbsp;<\/p>\n\n\n\n<p>Each content pillar is an overarching theme from which several supporting pieces of content branch off. These subtopics, also known as &#8220;content clusters,&#8221; deal with more specific aspects of the pillar and thus enable comprehensive coverage of the broader subject.&nbsp;<\/p>\n\n\n\n<p>Content pillars are very <strong>versatile<\/strong>, meaning you can use them in different content formats: text, image, audio, and video. They help you ensure that your message remains consistent and that your audience knows exactly what to expect from your brand.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits\">Benefits of content pillars<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Consistency and focus<\/h3>\n\n\n\n<p>Establishing clear, well-defined themes to focus on gives your content a <strong>consistent voice<\/strong> <strong>and direction<\/strong>. This helps both content creators and audiences align with the brand\u2019s core messages.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SEO benefits<\/h3>\n\n\n\n<p>The content pillars are also important from an SEO perspective. These pillars allow you to create extensive content around <strong>specific keywords<\/strong>, which increases the depth of your content and helps you rank better for search terms related to those topics. Content clusters and internal linking further strengthen your SEO strategy and help search engines better understand your content.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Audience engagement<\/h3>\n\n\n\n<p>Content pillars help you <strong>engage effectively with your audience<\/strong>. By organising content around specific themes that appeal to your target audience, you can more easily capture and retain their attention. Your audience will associate your brand with these pillars, and you&#8217;ll become a reliable source of information in your field.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Content organisation<\/h3>\n\n\n\n<p>Content pillars provide a <strong>clear structure and roadmap<\/strong> for content creation. This makes managing and planning your content much easier, especially if you have a team of writers or creators working on different pieces of content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Trust and authority building&nbsp;<\/h3>\n\n\n\n<p>One of the most important and long-term benefits of building content pillars is that they help build your brand\u2019s trust and authority in your field. When you regularly create valuable, in-depth content on a specific topic, you show your expertise. This helps your audience see you as an informed, trustworthy source and increases credibility with search engines, further enhancing your <strong>authority and organic reach<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"670\" src=\"https:\/\/static.instatext.io\/prod\/uploads\/2025\/03\/04094424\/A-woman-in-front-of-a-laptop-1024x670.jpg\" alt=\"\" class=\"wp-image-1761536\" style=\"width:650px\" srcset=\"https:\/\/static.instatext.io\/prod\/uploads\/2025\/03\/04094424\/A-woman-in-front-of-a-laptop-1024x670.jpg 1024w, https:\/\/static.instatext.io\/prod\/uploads\/2025\/03\/04094424\/A-woman-in-front-of-a-laptop-300x196.jpg 300w, https:\/\/static.instatext.io\/prod\/uploads\/2025\/03\/04094424\/A-woman-in-front-of-a-laptop-768x503.jpg 768w, https:\/\/static.instatext.io\/prod\/uploads\/2025\/03\/04094424\/A-woman-in-front-of-a-laptop-1536x1005.jpg 1536w, https:\/\/static.instatext.io\/prod\/uploads\/2025\/03\/04094424\/A-woman-in-front-of-a-laptop-555x363.jpg 555w, https:\/\/static.instatext.io\/prod\/uploads\/2025\/03\/04094424\/A-woman-in-front-of-a-laptop-122x80.jpg 122w, https:\/\/static.instatext.io\/prod\/uploads\/2025\/03\/04094424\/A-woman-in-front-of-a-laptop.jpg 1919w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>See also: <a href=\"https:\/\/instatext.io\/mindful-writing-with-instatext\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mindful writing with InstaText<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"identify-content-pillars\">How to identify content pillars<\/h2>\n\n\n\n<p>The question now is: How can you identify the themes that are of central importance to your business, your target group, and your industry? Here are some tips:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Start with your core topics<\/h3>\n\n\n\n<p>Identify the themes or topics that are directly related to your business or industry. These should be broad enough to cover a range of subtopics and content. For example, if you run a fitness blog, your core topics could be &#8220;nutrition,&#8221; &#8220;exercise,&#8221; and &#8220;mental health.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Research your audience<\/h3>\n\n\n\n<p>It\u2019s important to understand the needs, pain points, and interests of your target audience when choosing your content pillars. Use audience surveys, social media insights, and customer feedback to find out what matters most to your readers or customers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use keyword research<\/h3>\n\n\n\n<p>Keyword research tools such as Google Keyword Planner and Semrush can help you find high-volume search terms that your target audience is interested in. These keywords can serve as the basis for your content pillars and help you create your pillar content.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Review your existing content<\/h3>\n\n\n\n<p>If you have already published content, take a look at your most popular posts or articles. These can tell you which topics resonate most with your audience and which themes work well as content pillars.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"805\" height=\"314\" src=\"https:\/\/static.instatext.io\/prod\/uploads\/2024\/10\/15161814\/instatext_writing_process_phases.png\" alt=\"Phases of the writing process\" class=\"wp-image-1761123\" style=\"width:650px\" srcset=\"https:\/\/static.instatext.io\/prod\/uploads\/2024\/10\/15161814\/instatext_writing_process_phases.png 805w, https:\/\/static.instatext.io\/prod\/uploads\/2024\/10\/15161814\/instatext_writing_process_phases-300x117.png 300w, https:\/\/static.instatext.io\/prod\/uploads\/2024\/10\/15161814\/instatext_writing_process_phases-768x300.png 768w, https:\/\/static.instatext.io\/prod\/uploads\/2024\/10\/15161814\/instatext_writing_process_phases-555x216.png 555w, https:\/\/static.instatext.io\/prod\/uploads\/2024\/10\/15161814\/instatext_writing_process_phases-205x80.png 205w\" sizes=\"auto, (max-width: 805px) 100vw, 805px\" \/><figcaption class=\"wp-element-caption\">The main phases of the writing process are drafting, editing, and proofreading.<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"tips\">Tips for creating effective content pillars<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Be broad but specific<\/h3>\n\n\n\n<p>Your content pillars should be broad enough to allow for flexibility in content creation, but specific enough to avoid being too vague. For example, &#8220;Fitness&#8221; is too broad, while &#8220;CrossFit workouts for beginners&#8221; is too specific. A good pillar would be &#8220;strength training,&#8221; which includes different types of workouts and training plans.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Think about subtopics<\/h3>\n\n\n\n<p>Content pillars work best when they are supported by subtopics. For example, under the &#8220;nutrition&#8221; pillar could be subtopics such as &#8220;meal planning,&#8221; &#8220;supplements,&#8221; or &#8220;nutritional guidelines for weight loss.&#8221; You can use these subtopics to create a variety of content linked to the main pillar.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keep your audience in mind<\/h3>\n\n\n\n<p>Remember that your content pillars should align with what your audience cares about. Your content may not get the attention and engagement it deserves if the topics of your pillars don&#8217;t align with their interests.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Review content from similar platforms&nbsp;<\/h4>\n\n\n\n<p>Take a look at the content that similar platforms publish. Which pillars do they focus on? What gaps can you fill with your content? Such an analysis can help you understand the content landscape in your field and identify opportunities for differentiation.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Examples\">Examples of content pillars<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Example 1: Health and fitness blog<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content Pillar 1:<\/strong> Nutrition<\/li>\n\n\n\n<li><strong>Content Pillar 2<\/strong>: Exercise routines<\/li>\n\n\n\n<li><strong>Content Pillar 3<\/strong>: Mental health<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Example 2: Technology blog<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content Pillar 1<\/strong>: Software development<\/li>\n\n\n\n<li><strong>Content Pillar 2<\/strong>: AI and machine learning<\/li>\n\n\n\n<li><strong>Content Pillar 3<\/strong>: Cybersecurity<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Example 3: Personal finance website<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content Pillar 1: <\/strong>Budgeting and saving<\/li>\n\n\n\n<li><strong>Content Pillar 2<\/strong>: Investment strategies<\/li>\n\n\n\n<li><strong>Content Pillar 3<\/strong>: Retirement planning&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/static.instatext.io\/prod\/uploads\/2025\/03\/04094744\/Open-notebook-near-a-laptop-1024x683.jpg\" alt=\"\" class=\"wp-image-1761552\" style=\"width:650px\" srcset=\"https:\/\/static.instatext.io\/prod\/uploads\/2025\/03\/04094744\/Open-notebook-near-a-laptop-1024x683.jpg 1024w, https:\/\/static.instatext.io\/prod\/uploads\/2025\/03\/04094744\/Open-notebook-near-a-laptop-300x200.jpg 300w, https:\/\/static.instatext.io\/prod\/uploads\/2025\/03\/04094744\/Open-notebook-near-a-laptop-768x512.jpg 768w, https:\/\/static.instatext.io\/prod\/uploads\/2025\/03\/04094744\/Open-notebook-near-a-laptop-1536x1024.jpg 1536w, https:\/\/static.instatext.io\/prod\/uploads\/2025\/03\/04094744\/Open-notebook-near-a-laptop-850x567.jpg 850w, https:\/\/static.instatext.io\/prod\/uploads\/2025\/03\/04094744\/Open-notebook-near-a-laptop-555x370.jpg 555w, https:\/\/static.instatext.io\/prod\/uploads\/2025\/03\/04094744\/Open-notebook-near-a-laptop-120x80.jpg 120w, https:\/\/static.instatext.io\/prod\/uploads\/2025\/03\/04094744\/Open-notebook-near-a-laptop.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>See also: <a href=\"https:\/\/instatext.io\/how-to-upskill-and-reskill-as-a-writer\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to upskill and reskill as a writer<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-organise\">How to organise content around pillars<\/h2>\n\n\n\n<p>To maximise the effectiveness of your content pillars, it is important that you organise your content into clusters.&nbsp;<\/p>\n\n\n\n<p>A <strong>content cluster<\/strong> consists of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A central pillar post (a long-form, comprehensive guide on the topic)&nbsp;<\/li>\n\n\n\n<li>Several smaller posts (often referred to as cluster content) that link back to the pillar post&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>This creates a strong, interconnected content network that improves SEO and user experience.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Link your content<\/h3>\n\n\n\n<p>Include internal links between your pillar content and related articles. This way, search engines can better understand the structure and relevance of your content, and readers will have a more seamless browsing experience.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create a content calendar<\/h3>\n\n\n\n<p>With a content calendar, you can ensure that you regularly publish content related to your pillars and the associated subtopics. This helps you keep track of your content and ensure that you don&#8217;t neglect any important areas.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use content pillar templates<\/h3>\n\n\n\n<p>You can find free content pillar templates online and customise them to suit your needs. These templates provide a structured framework for organising your main topics and subtopics and help you develop a coherent content strategy.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measuring\">Measuring content pillar success<\/h2>\n\n\n\n<p>To refine your strategy, it&#8217;s important to measure the performance of your content pillars. Here are some ways to measure success:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Analytics tools<\/h3>\n\n\n\n<p>Google Analytics and other analytics tools can help you track key metrics such as traffic and engagement for your pillar content. Observe which posts are getting the most views, shares, and backlinks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Audience feedback<\/h3>\n\n\n\n<p>Engage with your audience regularly and ask them for feedback on your content. Their insights can help you refine your pillars and ensure you are meeting their needs.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SEO metrics<\/h3>\n\n\n\n<p>Analyse how the keywords associated with your content pillars perform. If your pillar posts rank well, it shows that your strategy is working.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/static.instatext.io\/prod\/uploads\/2025\/03\/04094344\/A-person-typing-on-a-laptop-1024x683.jpg\" alt=\"\" class=\"wp-image-1761533\" style=\"width:650px\" srcset=\"https:\/\/static.instatext.io\/prod\/uploads\/2025\/03\/04094344\/A-person-typing-on-a-laptop-1024x683.jpg 1024w, https:\/\/static.instatext.io\/prod\/uploads\/2025\/03\/04094344\/A-person-typing-on-a-laptop-300x200.jpg 300w, https:\/\/static.instatext.io\/prod\/uploads\/2025\/03\/04094344\/A-person-typing-on-a-laptop-768x512.jpg 768w, https:\/\/static.instatext.io\/prod\/uploads\/2025\/03\/04094344\/A-person-typing-on-a-laptop-1536x1024.jpg 1536w, https:\/\/static.instatext.io\/prod\/uploads\/2025\/03\/04094344\/A-person-typing-on-a-laptop-850x567.jpg 850w, https:\/\/static.instatext.io\/prod\/uploads\/2025\/03\/04094344\/A-person-typing-on-a-laptop-555x370.jpg 555w, https:\/\/static.instatext.io\/prod\/uploads\/2025\/03\/04094344\/A-person-typing-on-a-laptop-120x80.jpg 120w, https:\/\/static.instatext.io\/prod\/uploads\/2025\/03\/04094344\/A-person-typing-on-a-laptop.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"common-mistakes\">Common mistakes to avoid when creating content pillars<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Being too narrow<\/h3>\n\n\n\n<p>Don\u2019t make your pillars too specific. While it is important to niche down, pillars that are too narrow could limit the amount of content you can create.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Overcomplicating your pillars<\/h3>\n\n\n\n<p>You should not have too many content pillars because it could be overwhelming. Choose a manageable number of pillars to keep your strategy focused and clear.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ignoring SEO<\/h3>\n\n\n\n<p>SEO is crucial for the development of content pillars. If you don&#8217;t optimise your content for search engines, you may be missing out on valuable traffic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-evolve\">How to evolve your content pillars<\/h2>\n\n\n\n<p>Content pillars are not set in stone. As your business or niche evolves, <strong>your pillars should change too<\/strong>. Keep an eye on industry trends, monitor the performance of your content, and adjust your pillars as needed to stay relevant.&nbsp;<\/p>\n\n\n\n<p>Just follow the tips and examples above, which can give you clarity, consistency, and direction when creating content and help you build trust, authority, and engagement with your audience.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Need an editing assistant for your content needs?&nbsp;<\/h2>\n\n\n\n<p>The <strong>quality of content<\/strong> is an influential factor in the success of content pillars. That&#8217;s why it&#8217;s a <strong>worthwhile investment to use an editor<\/strong> such as InstaText to improve your writing. InstaText is an editing assistant that improves your texts by enhancing clarity, readability, flow, structure, style, tone, conciseness, word choice, grammar, spelling, punctuation, and more.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"656\" src=\"https:\/\/static.instatext.io\/prod\/uploads\/2024\/09\/25071613\/instatext_editor_desktop_write_like_a_native_speaker-1024x656.png\" alt=\"\" class=\"wp-image-1760904\" style=\"width:650px\" srcset=\"https:\/\/static.instatext.io\/prod\/uploads\/2024\/09\/25071613\/instatext_editor_desktop_write_like_a_native_speaker-1024x656.png 1024w, https:\/\/static.instatext.io\/prod\/uploads\/2024\/09\/25071613\/instatext_editor_desktop_write_like_a_native_speaker-300x192.png 300w, https:\/\/static.instatext.io\/prod\/uploads\/2024\/09\/25071613\/instatext_editor_desktop_write_like_a_native_speaker-768x492.png 768w, https:\/\/static.instatext.io\/prod\/uploads\/2024\/09\/25071613\/instatext_editor_desktop_write_like_a_native_speaker-1536x984.png 1536w, https:\/\/static.instatext.io\/prod\/uploads\/2024\/09\/25071613\/instatext_editor_desktop_write_like_a_native_speaker-2048x1312.png 2048w, https:\/\/static.instatext.io\/prod\/uploads\/2024\/09\/25071613\/instatext_editor_desktop_write_like_a_native_speaker-555x356.png 555w, https:\/\/static.instatext.io\/prod\/uploads\/2024\/09\/25071613\/instatext_editor_desktop_write_like_a_native_speaker-125x80.png 125w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>InstaText <\/strong>uses <strong>advanced language technologies <\/strong>without relying on generative AI. The fact that its edits are not AI-generated makes it particularly suitable for contexts where originality, authorship, and authenticity are important. <\/p>\n\n\n\n<p>If you are not yet a user, you can start with the <a href=\"https:\/\/instatext.io\/plans\/\">Free plan<\/a> and see what editing with InstaText is like. If you already use it, you may find the latest <a href=\"https:\/\/instatext.io\/blog\/\">blog posts<\/a> helpful.&nbsp;And remember to install the <a href=\"https:\/\/instatext.io\/instatext-browser-extension\/\">browser extension<\/a> to use it directly across over 20 popular platforms such as Gmail, Google Docs, Outlook Web, Slack, LinkedIn, WhatsApp, and Overleaf.<\/p>\n\n\n\n<p class=\"has-background\" id=\"block-5472b9ae-04c6-4650-b5b7-3740d62d231b\" style=\"background-color:#e6ecf2\">\u201cIt has been incredibly liberating to not agonize over every last word, secure in the knowledge that the AI has my back and will smooth out the occasional rough edge. That freedom alone boosted my daily word counts by more than 10%, which is gold dust!\u201d<br><br><strong>\u2014 Matthew Siege<\/strong>, Writer<\/p>\n\n\n\n<p class=\"has-background\" id=\"block-c3c61d5c-33a4-482b-9100-c717148076c8\" style=\"background-color:#e6ecf2\">\u201cI found out that InstaText is a light-years away from all other applications. It is the first program that corrects not only simple grammar, but also structure, morphology, syntax and pragmatics.\u201d<br><br><strong>\u2014 Miran Eric<\/strong>, Artist and Researcher<\/p>\n\n\n\n<p class=\"has-background\" id=\"block-70064899-5ee5-41d2-bb62-7719277da492\" style=\"background-color:#e6ecf2\">\u201cI can hardly imagine writing articles without InstaText. When I read through the proposed improvements, I immediately understand how the text should sound. It\u2019s like a proofreader you can access at any time.\u201d<br><br><strong>\u2014 Dr. Jana Krivec<\/strong>, Senior Lecturer<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how you can maximise your writing strategy with the right content pillars to increase engagement, improve SEO, and build authority.<\/p>\n","protected":false},"author":3,"featured_media":1761574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[143,45,155,156,144,116,41,148,28,154],"class_list":["post-1761704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-editing-assistant","tag-editing-tool","tag-grammar-checker","tag-language-improvement","tag-proofreading-tool","tag-text-improvement","tag-writing-assistant","tag-writing-clarity","tag-writing-enhancement","tag-writing-productivity"],"acf":[],"_links":{"self":[{"href":"https:\/\/instatext.io\/api\/wp\/v2\/posts\/1761704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instatext.io\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instatext.io\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instatext.io\/api\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/instatext.io\/api\/wp\/v2\/comments?post=1761704"}],"version-history":[{"count":2,"href":"https:\/\/instatext.io\/api\/wp\/v2\/posts\/1761704\/revisions"}],"predecessor-version":[{"id":1762909,"href":"https:\/\/instatext.io\/api\/wp\/v2\/posts\/1761704\/revisions\/1762909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/instatext.io\/api\/wp\/v2\/media\/1761574"}],"wp:attachment":[{"href":"https:\/\/instatext.io\/api\/wp\/v2\/media?parent=1761704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instatext.io\/api\/wp\/v2\/categories?post=1761704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instatext.io\/api\/wp\/v2\/tags?post=1761704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}